How can I measure the success of my digital marketing campaigns, and what metrics should I be tracking?

To measure the success of your digital marketing campaigns, you should track metrics such as website traffic, conversions, engagement rates, and ROI. These metrics can provide valuable insights into the effectiveness of your campaigns and help you make data-driven decisions to optimize your results. Additionally, it’s important to set clear goals and KPIs for your campaigns and regularly track progress towards achieving them. Partnering with a digital marketing agency can also provide you with access to advanced analytics tools and expertise to help you measure and improve the success of your digital marketing campaigns.

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