Digital marketing can help your business reach a larger audience and generate more leads by utilizing various digital channels to target and engage with your ideal customers. By creating and sharing relevant, high-quality content across channels like social media, email, and search engines, you can attract potential customers to your website and convert them into leads. With digital marketing, you can also track and analyze your results in real-time, allowing you to optimize your campaigns for maximum effectiveness. This enables you to reach more of your target audience, generate more leads, and ultimately grow your business in a cost-effective and measurable way.